Vision Casting

Vision Casting 2017-05-25T14:15:23+00:00

The ability to develop (with your team) and then “cast” a vision is one of a leader’s most important and powerful tools. Without it, you will have a passionless organization with passionless workers or volunteers.

What is Vision?
Vision is a picture of the future that produces passion in a person. It is “what could be AND what should be.”

“This is not merely something that could be done. This is something that should be done. This is something that must happen.  It is the moral element that gives vision a sense of urgency.”

“Vision is a clear mental picture of what could be, fueled by the conviction that it should be. Vision is a preferred future. Vision always stands in contrast to the world as it is. Vision demands change.”

Why is Vision important?

Vision is a picture of the preferred future that produces passion in a person.


Where there is no vision, the people perish . . . Proverbs 29:18

1. “Vision gives significance to the otherwise meaningless details of our lives. And let’s face it, much of what we do doesn’t appear to matter much when evaluated apart from some larger context or purpose.”

“A clear, focused vision actually allows us to experience ahead of time the emotions associated with our anticipated future. These emotions serve to reinforce our commitment to the vision. They provide a sneak preview of things to come.”

2. “Vision provides motivation. The mundane begins to matter. The details, chores and routines of life become a worthwhile means to a planned-for end.”

3. “[Vision] . . . sets a direction for our lives. It serves as a road map. In this way, vision simplifies decision making . . . Vision will prioritize your values . . . Vision empowers you to move purposefully in a predetermined direction.”

4. “Vision translates into purpose. If you don’t show up, something important won’t be accomplished. Suddenly you matter. You matter a lot! Without you, what could be – what should be – won’t be.”

When You are Ready to Cast Your Vision . . .

Vision casting is painting a verbal picture of the preferred future.  You must have these four issues crystal clear in your mind and on paper before you open your mouth:

How to cast a compelling vision:

1.  Define the problem – What problem is my vision designed to solve?
2.  Offer a solution – Your vision is the solution to the problem.
3.  Present them with the reason why to act.
4.  Present them with the reason why to act NOW.

Several quotes above are from Andy Stanley in his book Visioneering.

Practical Tips for Vision Casting
1.  “If you cannot describe your vision to someone in five minutes and get their interest, you have more work to do [on making your vision clearly communicable].”

2.  Make sure the urgency rate is high enough.
3.  Make sure your “circle of trust” is crystal clear on the vision before casting to others.
4.  Tell stories and give examples to paint your vision picture.
5.  Cast your vision in multiple forums and in multiple ways.
6.  Don’t fear repetition! Light bulbs only go on after people hear it many times. Give people time to wrestle with it, challenge it, ask questions, etc. before they buy in.
7.  Repeat, Repeat, Repeat, Repeat, Repeat, Repeat, Repeat, Repeat, Repeat, Repeat.

 Several quotes above are from John Kotter in his book Leading Change.
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Preventing Vision Leaks

It should be obvious from your own leadership experiences up until now – VISION LEAKS! Imagine a big bucket. Vision is like the water you pour into the bucket to fill it up. When there is a good amount of water (vision) in the bucket, those you are leading are  on board, life is good, and you are making great progress toward accomplishing the vision. However, in reality there are non-pluggable holes in your bucket and the water (vision) is constantly leaking out. When the amount of vision drops to a certain level, everything starts falling apart, people lose heart and lose direction, they start complaining about the wrong things, and accomplishing your vision seems impossible. That’s why we need to be constantly filling our bucket with vision. 

You must cast vision every month, or when there is a bump in the road, whatever comes first.

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Andy Stanley quotes from his Willow Creek Leadership Summit message, Making Vision Stick:
“Vision doesn’t stick, vision leaks.”

“ . . . if the followers don’t get it, it’s because the leader hasn’t delivered it, and if the followers don’t own it, it’s because we’ve not made it accessible enough to own it . . .”

“Where the vision isn’t clear, there will be no focus.  And where there is no focus, there is just randomness, complexity . . . ”

“. . . as much as we want to blame the followers, the buck stops right here, with those of us that God has called to lead, and to lead with diligence.”

“Complexity is the enemy of vision.”